Content Marketing – Demystified for Speakers, Authors and Coaches
Content Marketing is great for growing your online business. But what does it really mean for speakers, authors and coaches? Find out what you need to know to make content marketing work to bring your clients and cash. And how to avoid wasting time and money.
5 Mistakes of Website CopywritingIn this article you will learn to avoid 5 costly mistakes of website copywriting. You will also learn the steps to take to achieve success in website copywriting.
Common Mistakes in Business Website Design and PromotionAs professionals, we see lots of internet marketing mistakes and resulting failures. The most common range from project staffing errors to believing most of the hype and misinformation from so-called experts, and being highly dependent on Google for actual sales.
Critical Web MetricsLove it or don’t look at it seems to be the two opposing sentiments when it comes to website analytics. Serious marketers who are heavily into measuring and testing advertising results, love the Internet because of the vast amount of information that is available when it comes to direct response advertising. It is this same, almost infinite amount of information that is a big part of why most small businesses don’t look at their web analytics very much, if at all. Feeling overwhelmed by all of the information in their analytics software, they aren’t sure what really matters and what doesn’t. Let’s cut through the clutter and take a look at the 8 foundational web metrics that you can rely on for any website.
Website Marketing Plan: 5 Key Goals And Principles To Monetize Your WebsiteWhat is the purpose of your website? Is it to monetize or be nice? The number one goal of your website should be to capture leads. It will enable you to laser-target the people who are most likely to spend money on your products and services.