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Love him or hate him, Donald Trump is an outstanding instinctive marketer. His campaign offers eight lessons in marketing and communications strategy; some troubling others innovative.

Digital marketing is all in rage today. One can sum up digital marketing as the promotion of products or services via digital channels to reach potential audiences.

People all over the world use platforms such as Facebook, Twitter and YouTube. You only have to look at the stats to realise the impact of using these platforms for marketing. But do you have to use your online presence to maximise your profit?

Using internet marketing is an efficient way of promoting a company’s services and products but there are challenges, both pro and con, that can be detrimental in how effective it is. The global internet marketing industry is expanding at a fast pace and is now worth billions of dollars so this shows that it must be effective. As a result of putting their businesses online and using the internet for marketing their company, have seen an increase in their sales.

Many creative and productive artists are finding it difficult to increase the sales of their work of art. The problem is not with the lack of technical proficiency or dexterity on the part of the artists for the execution of the works of art. The challenge is mostly to do with how artists offer their products to a wider scope of prospective customers or clients. Many aesthetically pleasing works of art lie in the confines of an artist studio or gallery with rare avenues of making the world know about them. This problem can be easily remedied if artists effectively utilize online marketing strategies to make available to the general populace, their wonderful masterpieces.