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Why Facebook Should Be Implemented Into Your B2B Marketing

Facebook has earned it’s reputation in the business world. With more than a billion users you must include this social media giant into your internet marketing strategy. The sheer number of users is only one of the reasons to pay attention to Facebook.

The Role of Interactive Content in Lead Management

Interactive content is one of those effective ways to boost online engagement and lead generation process. Interactivity is nothing but bringing the content to life and turning failed or under-performing lead-generation campaigns into highly successful lead-generation experiences.

The Most Dangerous Number In Business

One is a dangerous number in business. You need to ensure that all your online income doesn’t come from just one source. Having several income channels means that if one channel starts to fall off, you’ll have others that can help your income while you explore new online business options.

Effective Ways to Measure Digital Marketing ROI

Measuring the Return on Investment (ROI), i.e. the contribution a particular marketing operation renders on profit and revenue is the holy grail of marketing measurement. A friendly reminder: this post is not about flabby metrics like eyeballs and views. We’ll only discuss quantifiable evidence indicating towards real outcomes.

Seven Reliable Ways of Making Content Marketing More Effective

Strategies for content marketing: Even though it’s a tried and tested method, however, if there is less than optimal utilization of its potential then it isn’t as effective as it ought to be. To improve the impact or effect of content marketing the following seven tips are useful.