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How to Select The Best Mobile Marketing Agency

Choosing the right mobile marketing partner is always a difficult choice. While some clients are driven by investment, expertise or tools; the aim of this article is to shed some light on other important aspects that should influence your choice.

Stop Living in Denial About Your Website Conversion Rate

Web company owners and online marketers should constantly track their web traffic volume and conversions to determine the success of their marketing projects. It is useless to perform a myriad of marketing projects without the proper web traffic volumes that equate into the wanted prospective lead conversion rates which add greater sales. A typical conversion rate from any web traffic directed to the site might differ in between 1…

Six Qualities That Makes an Offshore Development Model a Roaring Success

The on site-offshore development model has gained momentum in the past years due to many advantages. When a business is outsourced to a different company or a different team in the same organization, project management planning, resource management, the duration to complete the project, the delivery deadlines etc gets well defined and properly organized.

5 Ways to Make Sure Your Marketing Content Is Not Talking to the Wrong Audience

Content marketing, in its very essence, has one core objective – to engage and retain a clearly defined segment(s) of the market which would ultimately translate into a desired customer action. Be it brand awareness or lead generation. But quite often, businesses invest considerably into content that speaks about the products and services that are being offered to the market.

Ways You Can Make Money From Niche Marketing

Any talk about generating an income online will almost always refer to the phrase “niche marketing”, oftentimes describing it as one of the best ways to do this. In essence, we are referring to that component of a bigger market defined by a group of people with more specialist wants for goods and services that offer a business opportunity. Looking to sell in a narrower niche market can be a more profitable business model as there are individuals willing to purchase from you but with fewer competitors. This article is about how to start off a profitable niche marketing business.