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Digital Marketing: Basic Strategies Every Beginner Must Know

Digital marketing refers to the usage of online advertising tools to project products and services to potential customers. Digital Marketing has become a key component of the marketing strategy of most companies today, because as much as a third of the world’s population now spends time online. Digital marketing provides advantages that were previously unprecedented. With over 2 billion people having an active online presence, online marketing provides an incredible outreach. Also, most social platforms provide their services for free, making them very cost-effective. People also tend to prefer an online marketing approach because of its personal touch and interactive nature. With these features, online advertising provides opportunities that traditional marketing hardly can; and even if it could, it would be a financial and logistical nightmare.

A/B Testing – Simple Method to Boost Your Rates

In today’s sales climate you’ve probably heard people go on and on about the importance of data gathering and providing value to your clients. And this is definitely the case. Regardless of what you are selling, if you aren’t displaying value the chances of you making the sale are pretty slim. Which is where the data gathering comes in. The more value you can provide the chances of success increase exponentially.

What Is Content Marketing And Distribution?

Content marketing is any type of marketing that enables marketers to deliver information online to audiences. Content distribution is the manner in which content is published online in places where users can specifically search for relevant content.

Farming in the Digital Age

The internet can be used by businesses to promote company products. Farmers have learned that a website with a blog can be used to inform customers and to reach new people by visually telling the story of their farms and their products.

Performance of Digital Marketing in Egypt in 2017

On a journey to fully discover the digital sphere in Egypt, we explore all avenues and to conduct a set of consecutive studies and reports. It can be safely estimated that there are more than 50 million internet users in Egypt; this means about 55% penetration rate to the population in Egypt. 36% of the total Egyptian population is Facebook users “33 Million Facebook users in Egypt”.