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Defining Your Ideal Customer

This article shows you why it is critical that you know who your ideal customer is. It then shows you how to so close to them, that you know exactly how they think and feel.

What Makes a Customer a Good Customer?

The rule in website design is: “Don’t make me think.” In 99% of the cases where a website takes two to three times as long as it should it is because of content. It may not be clear enough. It may not flow well. The useful information may be buried in jargon that the unfamiliar customer may not understand.

Knowing How Much to Give Away Through Content Marketing

When it comes to your content marketing campaign, it is important that you don’t give away too much for free. After all, this is what you do for a living and you should absolutely expect to be paid for those efforts.

How to Get Paid to Create Your Product

Get paid to create your product. That’s the ideal and I will walk you through how to do it: you are going to sell the coaching first, then you’re going to create the lessons based on the needs of the people in the program.

One-Shot Sales Letter or Two-Step Lead Generation?

There are times when a simple straight forward single sales letter or ad won’t do the job to sell your product or service. And how does one know what those times are? And, what should one use instead of the straight forward pitch?